Experience Marketing: Concepts, Frameworks and Consumer Insights
نویسندگان
چکیده
منابع مشابه
Experience Marketing: Concepts, Frameworks and Consumer Insights
Experience is a new and exciting concept marketing academia and practice. This monograph reviews the various meanings of experience as the term is used in philosophy, psychology, and in consumer behavior and marketing. I will discuss the key concepts of experience marketing such as experiential value, different types of experiences, the distinction between ordinary and extraordinary experiences...
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ژورنال
عنوان ژورنال: Foundations and Trends® in Marketing
سال: 2010
ISSN: 1555-0753,1555-0761
DOI: 10.1561/1700000027